OTT and video are intertwined, but they are not the same thing. OTT is just a different channel through which video content (and related display or video advertisements) is delivered to end users. “OTT may be defined differently by the various partners involved in the delivery, advertising, and measurement streams. OTT, as defined by OTT content providers (e.g., Hulu, SlingTV, etc.), may include any users accessing OTT content via any device (desktop, mobile phone/tablet, OTT devices, etc.).
We keep programmatic ad buying simple. Real-time data collection and analysis strategies define your audience. Then, we serve up your polished campaign via OTT device targeting where your future customers are watching based on preferred streaming services, buying habits, time of day, demographics and more. We take the guesswork out of OTT ad buys, thanks to programmatic technology. We use programmatic real-time bidding (RTB) to access every Ad Exchange and Data Management Platform (DMP) to land the highest quality OTT impressions on the web. This precision elevates your ROI while simultaneously accomplishing your marketing and advertising goals.